seasonal makeup trends

Seasonal Makeup Trends: A Guide to the Hottest Beauty Looks for 2023

Biggest makeup trends by season

As each season rolls around, it brings with it a fresh wave of beauty trends, allowing makeup enthusiasts to express their creativity and celebrate the essence of that particular time of year. From bold, vibrant colors in the summer to warm, earthy tones in the fall, these seasonal makeup trends offer endless inspiration for creating stunning looks. In this ultimate guide, we explore the must-try makeup trends for each season and recommend products to help you achieve them flawlessly.

Whether you prefer a natural and dewy look in the spring or a glamorous and smoky appearance in the winter, this guide has got you covered. Get ready to embrace the beauty of the changing seasons and revamp your makeup routine. Let’s dive into the world of seasonal makeup trends and discover the most fabulous looks to enhance your beauty, no matter the time of year.


Spring makeup trends are all about embracing fresh, natural, and vibrant looks that reflect the beauty of the season.

1. Dewy Skin

Embrace fresh, glowing skin with a luminous finish. Opt for lightweight foundations or tinted moisturizers to achieve a natural look.

  • IT Cosmetics Your Skin But Better CC+ Cream: This CC cream offers a blend of skincare and makeup benefits. It provides a dewy finish, color correction, hydration, and sun protection with its SPF formula.
  • Maybelline Dream Fresh BB Cream: This BB cream offers lightweight coverage with a dewy, natural finish. It hydrates the skin, evens out the complexion, and provides SPF 30 protection.

2. Best of Spring Means Pastel Colors

Soft, pastel shades on the eyes, such as lavender, mint green, or baby blue, can create a dreamy and romantic look.

  • NYX Ultimate Shadow Palette – Brights: This eyeshadow palette offers a variety of pastel shades, including lavender, mint green, and baby blue, as well as other vibrant colors. It’s an affordable option to experiment with different pastel-eye looks.
  • Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 6: This palette offers a mix of pastel and bold shades curated by the popular brand. It includes soft lavender and mint shades that can be used to achieve a romantic pastel eye look.

3. Glossy Lips

Swap matte lipsticks for glossy finishes. Choose shades like coral, peach, or light pink to complement the springtime vibe.

  • The Dior Lip Oil is known for its hydrating and nourishing properties. It is formulated with oils that help to moisturize and condition the lips, leaving them soft and supple. The lip oil provides a subtle sheen and a hint of color while keeping the lips feeling comfortable. It comes in various shades, allowing you to choose a color that suits your preference.NYX glosses are affordable options that offer a range of finishes and colors.
  • NYX has several gloss formulas available, including the Butter Gloss, Lip Lingerie Gloss, and Filler Instinct Plumping Lip Polish, among others. These glosses provide a high-shine finish and can vary in opacity from sheer to more pigmented shades.


Summer is all about the no-makeup makeup look; expect sun-kissed, bronzed summer skin.

1. Sun-Kissed Skin

Emphasize a bronzed and radiant complexion using bronzers and highlighters. Aim for a healthy, sun-kissed glow.

  • The DIBS Status stick adds luminosity and a radiant glow to specific areas of the face and body to achieve sun-kissed bronze skin. It can be used as a highlighter, you can directly swipe it onto the desired areas of the face and then blend it gently using your fingertips, a brush, or a beauty sponge.

2. Freckles

Embrace and enhance your natural freckles using a brow pencil or a fine-tip eyeliner to dot freckles across your nose and cheeks lightly. This can give you a youthful and sun-kissed appearance.

3. Natural  Fluffy Brows

Embrace the natural shape and texture of your brows by grooming them and filling in any sparse areas.

  • The Anastasia. Beverly Hills brow freeze is known for its stronghold, so be sure to use a light hand when applying the product to avoid a stiff or unnatural look. Remember, the goal is to achieve a natural, fluffy brow look for summer, so focus on enhancing your brows’ natural shape and texture rather than creating sharp, defined lines.
  • If you have any sparse areas in your brows, I love the Maybelline Total Temptation Eyebrow Definer Pencil. That can help create a fuller appearance while maintaining the fluffy texture.


Autumn is a season known for its warm and earthy tones, and the makeup trends during this time often reflect those colors and textures.

1. Berry Lips

Deep, rich berry shades like burgundy, plum, and dark red are popular for autumn.

Drugstore Berry Lips:

2. Smoky Eyes

Smoky eyes are a classic autumn makeup trend. Opt for warm, earthy tones like browns, bronzes, and deep oranges. You can also experiment with deep purples or greens for a unique twist.

3. Copper and Gold Accents

Incorporate autumnal shades like copper and gold into your eye shadow. These warm metallic tones add a touch of elegance and complement the season beautifully.

Two great palettes for smoky eyes and gold and copper accents:

  • The Tarte Man Eater after-dark eyeshadow palette is a great Autumn color with warm neutrals, golds, coppers, and berries.
  • Eyeshadow Palette by Relvon in the Color Maverick has highly pigmented and bendable beautiful fall colors, including browns, golds, oranges, reds, auburn, and more.
Best seasonal makeup ideas.

4. Winged eyeliner

Winged eyeliner has been a classic makeup look; I love seeing it all year, especially in Autumn! The elongated wing can give the illusion of a face-lifting effect.

Two eyeliners I love for a winged, snatched look.


Winter is a season of coziness and festive celebrations, and the makeup trends during this time often reflect those vibes.

1. Bold Red Lips

Classic red lips are a popular winter makeup trend.  Red lips are perfect for holiday parties and winter gatherings.

These two red lips are known for looking good on every skin tone!

2. Rosy Cheeks

Rosy blush on the cheeks gives a natural flush to the skin, mimicking the cold winter air.

Soft pink or Mauve Blushes:

  • Milani Baked Blush – Dolce Pink is a soft, rosy pink shade with warm undertones. It mimics the natural flush of cold winter air, giving your cheeks a natural and youthful appearance.
  • Rare Beauty Soft Pinch Liquid Blush: in color Encourage. This has a lightweight and blendable formula. This makes them easy to apply and blend seamlessly into the skin, creating a natural, lit-from-within glow.

Makeup trends by season offer incredible inspiration for those who love experimenting with their beauty routines. From soft pastels and glowing sun-kissed looks in the spring to embracing natural beauty in the summer, each season brings its unique makeup trends. Autumn welcomes warm tones and smokey eyes, creating a cozy and dramatic look. As winter arrives, we see sparkling metallics and rich red lips to embrace the festive season.

Whether you prefer a natural and subtle look or want to make a bold statement, there is something for everyone in each season’s makeup trends. So experiment with different shades, try new techniques, and have fun with your makeup looks throughout the year! I hope this article inspires, motivates, and encourages you in your makeup and beauty journey.

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I’m Sara Lynne.

My day job is a nurse practitioner but in my free time, I love to share fashion, beauty, lifestyle, shopping, makeup, and more!